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Icom Australia



Improved Communications and Increased Productivity at MECCA Brands

A national retailer sought to improve communications between all staff with the aim of creating a personalised shopping journey for each customer. Mecca Brands, a growing Australian retailer with 76 stores across the nation approached Radio Warehouse, to im­prove the communication flow between their staff. The customer’s objectives included improving floor staff and back of house communication, managing loss prevention and creating a seamless individualised customer journey. Icom Australia’s solution was the IP100H advanced radio system which exceeded Mecca Brands requirements.

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